Sub:Mersive Culture started life as a small lockdown project at the start of the covid 19 pandemic in the UK. 

Similar to a number of small fishing clothing brands we launched our product range and used print on demand suppliers that sourced the materials, printed our designs and shipped directly to our customers. However due to the pandemic and brexit lead times increased to an unacceptable level. 

We realised that a change in our operations was needed to be more sustainable and to continue to provide an excellent service for our customers. So from early 2021 we invested more into the business and now we source all materials and print all designs in house. 

The benefit of this is a faster delivery time and better quality customer service from ordering on our site through to delivery of the product. 

Because of this change we will be limiting the number of designs that are released on launch and items will be printed in limited stock runs.